ITAVA Cookies & Similar Technologies Policy

1. What are cookies and similar technologies?
Cookies are a standard feature of websites that allow us to store small amounts of data on your computer about your visit to the Site. Cookies help us learn which areas of the Site are useful and which areas need improvement. For this purpose, we also use technologies similar to cookies, such as Flash Local Shared Objects (also known as Flash cookies) or pixel tags.

You can choose whether to accept the use of cookies and similar technologies in general by changing the settings on your browser, or by changing specific settings for the Site (as set out in Section 3 of this CST Policy). However, if you disable cookies and similar technologies, your experience on the Site may be diminished, and some features may not work as intended.

2. What cookies and similar technologies do we use?
Below, we list the different types of cookies and similar technologies that are used on the Site. To the extent any personal information is collected through cookies, our Privacy Policy applies and complements this CST Policy.

Essential Cookies. Essential cookies enable you to navigate the Site and to use its services and features. Without these necessary cookies, the Site will not perform as smoothly for you as we would like it to, and we may not be able to provide the Site or certain services or features. services or features. If necessary cookies, the Site will not perform as smoothly for you as we would like it to, and we may not be able to provide the Site or certain services or features.

Advertising Cookies. Advertising cookies are set to display targeted promotions or advertisements based on your interests on the Site or to manage our advertising. These cookies collect
information about your activities on this Site and other sites to provide you with targeted advertising. Social Media Cookies. Social media cookies collect information about social media usage.

Google Analytics. The Google Analytics service is provided by Google, Inc. (“Google”). We use Google Analytics to collect anonymized statistics to improve the Site. You can learn about
Google’s practices by going to Google Analytics and privacy, and opt out of them by downloading the Google Analytics Opt-out Browser Add-on. We have taken the following measures to protect the data collected through Google Analytics:

We have concluded a data processing agreement with Google about how Google may process the data collected through Google Analytics.
We have configured Google Analytics settings to mask the last octet of user IP addresses.
We have configured Google Analytics to not share data with third parties, and
We do not use other Google services in conjunction with Google Analytics.
Piwik PRO. We use the Piwik PRO Analytics Suite as our website/app analytics software to create anonymized statistics to improve the website. Review the scope of the data
collected by Piwik PRO.
We host our solution on Microsoft Azure in Germany/the Netherlands/the United States of America/Hong Kong/ElastX in Sweden, and store the data for 25 months.
Purpose of data processing: Analytics and conversion tracking based on your consent. Legal basis: Art. 6 (1)(a) GDPR.
Piwik PRO does not send data about you to other sub-processors or third parties and does not use it for their purposes. You can find more information in the Data Protection Guidelines of Piwik PRO.

Pixel tags. Pixel tags (also known as web beacons and clear GIFs) are used to, among other things, track the actions of users of the Site, measure the success of our marketing campaigns, and
Compile statistics about usage of the Site and response rates.

Facebook: Information on user behavior is collected to optimise the advertising message. You can find more information by clicking on the following links:
Facebook, Lookalike Audiences
Facebook, Custom Audiences Terms
Pinterest: Information about user behavior is collected in order to optimize advertisements. For more information, please visit the following links:
Pinterest, Personalized Ads
Pinterest, Privacy Policy
Google Ads: We use advertising platforms such as Google to analyse user behaviour. This enables us to display ads that have been tailored to our users’ personal needs. More information can be found here:
Targeted ads
Advertising Policies
Further third-party cookies.

YouTube: Detailed information on the cookies used can be found on the following website, or request it directly from the provider.

NewRelic: Detailed information on the cookies used can be found on the following website or on request directly from the provider.

Yellowmap: Detailed information on the cookies used can be found on the following website, or request directly from the provider.

Live chat: These cookies enable the use of our live chat function. Detailed information on the cookies used here can be found on the following website or from the service provider directly upon request.

Google reCAPTCHA: This website uses the “reCAPTCHA” service by Google Inc. (“Google”) so that it can differentiate between cases when the forms provided on this website are completed by a natural person or misused by automated machine processing. This involves sending the IP address and possibly other data required by Google for reCAPTCHA to Google. Deviating data privacy provisions set out by Google apply here. By using the website, you consent to these data privacy regulations by implication. Please do not use the website if you object to these data privacy regulations.

VWO: We use VWO to better understand the behavior and the customer journey of the user. Based on the data that is acquired, the website is optimized for the needs of the user. You can find
Detailed information about the cookies used at the following website: VWO, Cookie Policy.

Browser or Device Information. Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type
(Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and the name and version of the Site you are using. We use this information to ensure that the Site functions properly.

Physical Location. We collect the physical location of your device by, for example, using satellite, cell phone tower, or WiFi signals. We use your device’s physical location to provide you with
personalized location-based services and content. We also share your device’s physical location, combined with information about what advertisements you viewed and other information we
collect, with our marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns. In some instances, you can allow or deny such uses and sharing of your device’s location, but if you do, we and our marketing partners may not be able to provide you with the applicable personalized services and content.

Device Fingerprinting. In order to be able to offer you content that we believe may interest you based on your activity on the Site, and for fraud prevention and authentication purposes, we may also use other technologies that are similar to cookies. For example, we may gather device attributes and combine information collected by most browsers or automatically through your device to create a unique ID that identifies your browser or device to us with reasonable certainty. In this context, we may collect, use, and combine the following information:

/ Number of visits
/ Last visit
/ First visit
/ External IP address
/ Internal IP address
/ Screen resolution
/ Geolocation (latitude/longitude based on IP address)
/ Device performance benchmark
/ Device bandwidth benchmark
/ Device user-agent (browser type, version)
/ Device capabilities (Modernizer string for browser capabilities)
/ Device operating system
/ Device plugins installed
/ Browser language
/ Flash enabled or disabled
/ Device time on file
/ Keywords used if coming from a search engine
/ Pages visited
/ Length of visit
/ Referral page
/ Mouse cursor position
/ Mouse clicks
/ Page scroll position